Mast Camp Consulting

Location

Starting any business can be quite daunting, and summer camp is no exception. Many things need to be considered, reflected on, and well thought out, if your camp is to be well run and successful.

Whether it’s a sports camp or any type of summer camp, one of the very first decisions to be made is the location. Researching and selecting the location is the decision that brings the camp to life.

Navigating through the components of selecting the perfect location for your camp, includes; indoor vs outdoor, your budget, population density & accessibility, and more. Some of the most important work in choosing your ultimate location falls in the realm of legal, and licenses. Mast Camp Consulting works with our clients, sharing experience and expertise while walking them through every step of choosing the perfect location. The ultimate home of your camp will make all the difference, and will play one the biggest roles in its success.

Owning and running a summer camp creates images of fond summer memories and excitement. However, to guarantee those positive memories for future campers, things like rent, insurance and waivers needs to be considered too.

Equipment

Summer camp counselors, and the children attending your camp will benefit with the correct equipment. Wearing a pair of shoes that is too big, will cause you to trip, fall, and leave you not feeling very confident. It is the same with any type of sporting equipment. Whatever the genre of your camp, investing in good equipment is paramount.

Part of our camp consulting services is to share information on how to seek and receive sponsorships to help offset these expenses. Also working with parents, in advance of their child’s camp session; guiding them to the right equipment (where to purchase, brand, size, etc.) are all things that are discussed.

Camp Calendar & Schedule

Developing a calendar that works around your local school system (public & private) with an understanding of when your counselors are available, your facility if you are renting is available, and being aware of various holidays are all factors to be considered when finalizing your camp calendar.

The daily schedule of activities has equally as many components to consider. Helping you with the logistics of building an effective daily schedule is one of the elements offered by Mast Camp Consulting.

Marketing Strategies

Mast Camp Consulting will work with you on how to start marketing long before camp registration starts. This is a crucial component to the overall success of your camp. Bringing in new campers, and appealing to past campers to ensure their return is something that needs to be done all year long.

From social media, your website, blast emails, direct mail campaigns and more, discussion on the most cost-effective marketing opportunities will be explored.

Communicating frequently and offering early registration and referral incentives along with local, neighborhood involvement, should all be a part of your overall marketing strategy.

Open House

Setting up a time for a free tour of your camp, for new families that are shopping for a camp that is a good match for their child, is a must. All the logistics of making this an effective marketing tool will be explored.

Sponsors

How and when to approach large, name brand companies are components of the overall consulting that will be shared with you.

Networking within your community to meet the right people, and make the right connections is a very integral part of growing and achieving success.

Learn how to master this aspect of your business, realistic time lines on how long it takes to foster these relationships from the first meeting to the actual commitment and more.